Fresh Design KEEPING THINGS CLEAN & SIMPLE Brief After we did Mona's lovely new logo and website she needed updated business cards and letterhead. It was important that the back of the card be functional as an appointment reminder. I laid this [...]
The Hairston Foundation Brochure Design
Barbara Evans2019-09-27T18:16:48+00:00City Skyline and Bold Colors COLORS, CONSISTENCY & MOOD The Background The Hairston Foundation came to me with an existing logo but an undefined brand. They asked me to create a visual identity that represented their very serious mission and values. Once [...]
Mona Alley – Nutrition, Health, Wellness Brand
Barbara Evans2022-07-15T15:26:44+00:00Mona Alley, RD, LD, NBC-HWC DESIGNING A WARM, APPROACHABLE BRAND & WEBSITE ROUND 1 LOGO CONCEPTS FINAL LOGO CONCEPT Brief Mona came to me looking for a brand makeover and the creation of a website. We built on the things [...]
Roots Up Logo
Barbara Evans2022-07-15T15:26:02+00:00Roots Up DESIGNING A CALM & PROFESSIONAL BRAND ROUND 1 LOGO CONCEPTS ROUND 2 LOGO CONCEPTS Brief I love it when a client really collaborates with me on their design. No seriously. A client who is engaged in the design process [...]
Sales & Use Tax Consulting Brand Update
Barbara Evans2019-07-19T18:25:40+00:00Giving a Great Service a Great Brand Update COLORS & GEOGRAPHY The Background I met up with Ellen from Sales & Use Tax Consulting to talk through her current websites and other marketing materials. We ended up having a lot of fun [...]
Facet Life Sciences Brand Update
Barbara Evans2019-07-12T21:18:36+00:00Beautiful Landscapes Tell a Story COLORS & CONSISTENCY The Background Facet was looking for a large format brochure to showcase their expertise and services to a growing audience. Some of the brand refining process that took place during our product definition and [...]
Kids’ Programs – Complex Info Simplified
Barbara Evans2019-06-21T14:46:30+00:00Kids' Program Information Sheets COMPLEX INFORMATION SIMPLIFIED The Background Done Purple contacted me to help turn a complex data set into an easy to follow and graphically pleasing set of documents for their client the CLazyU Ranch. This is a well-established, high [...]
Health Illume & App Mock ups
Barbara Evans2022-07-15T15:24:49+00:00New Logo for A New App EASY TO READ COLOR SCHEMES Brief I worked with the Hopewell Group to develop a logo for their Health Illume app, designed to help consumers review potential fees for health services they may need based on [...]
Facet Life Sciences – Brand Evolution
Barbara Evans2022-07-15T15:23:43+00:00Facet Life Sciences Web Design Update CHANGES DRIVE A BRAND EVOLUTION Brief I worked through a web redesign for long time client Facet Life Sciences along with B2B and pharma marketing expert, Monique Garrett from PrismWorks and Erica Chase , digital marketing consultant. [...]
Letterhead and Business Card Update
Barbara Evans2022-07-15T15:23:01+00:00Simple Update THE RACING STRIPE Brief Here we see a recent letterhead and business card update for the evolving Leverage Health brand. This is a simplification of earlier designs and part of an ongoing brand evaluation process. The update includes the addition of [...]