City Skyline and Bold Colors COLORS, CONSISTENCY & MOOD The Background The Hairston Foundation came to me with an existing logo but an undefined brand. They asked me to create a visual identity that represented their very serious mission and values. Once [...]

Mona Alley, RD, LD, NBC-HWC DESIGNING A WARM, APPROACHABLE BRAND & WEBSITE ROUND 1 LOGO CONCEPTS FINAL LOGO CONCEPT Brief Mona came to me looking for a brand makeover and the creation of a website. We built on the things [...]

Roots Up DESIGNING A CALM & PROFESSIONAL BRAND ROUND 1 LOGO CONCEPTS ROUND 2 LOGO CONCEPTS Brief I love it when a client really collaborates with me on their design. No seriously. A client who is engaged in the design process [...]

Giving a Great Service a Great Brand Update COLORS & GEOGRAPHY The Background I met up with Ellen from Sales & Use Tax Consulting to talk through her current websites and other marketing materials. We ended up having a lot of fun [...]

Beautiful Landscapes Tell a Story COLORS & CONSISTENCY The Background Facet was looking for a large format brochure to showcase their expertise and services to a growing audience. Some of the brand refining process that took place during our product definition and [...]

Kids' Program Information Sheets COMPLEX INFORMATION SIMPLIFIED The Background Done Purple contacted me to help turn a complex data set into an easy to follow and graphically pleasing set of documents for their client the CLazyU Ranch. This is a well-established, high [...]

New Logo for A New App EASY TO READ COLOR SCHEMES Brief I worked with the Hopewell Group to develop a logo for their Health Illume app, designed to help consumers review potential fees for health services they may need based on [...]

Facet Life Sciences Web Design Update CHANGES DRIVE A BRAND EVOLUTION Brief I worked through a web redesign for long time client Facet Life Sciences along with B2B and pharma marketing expert, Monique Garrett from PrismWorks  and Erica Chase , digital marketing consultant. [...]

Simple Update THE RACING STRIPE Brief Here we see a recent letterhead and business card update for the evolving Leverage Health brand. This is a simplification of earlier designs and part of an ongoing brand evaluation process. The update includes the addition of [...]

New Logo for An Established Company LINING UP DESIGN THEMES Brief Hopewell Staffing was due for a brand update to bring it in line with the themes and style used by the parent Hopewell Group. This design leverages the Hopewell Group diamond, fits [...]