We started with the logo. There’s some essential brand values we explore in that process and it meant that Maggie could work on her website content while I worked on a number of concepts. We wanted to logo to convey the joy of getting married, the celebration, but also Maggie’s warmth, her intention to ease the stress of wedding planning and her support of all couples as they embark on a new life together.
The new logo achieves this with color, fizz and a handwritten type face for warmth and approachability. (And yes, rings, but our intention was to convey the uniting of two spheres, rather than something overtly suggesting wedding bands). She loves the design and I do too. Maggie is such a joy to work with!