Website Design – Brand Visuals Definition


The Design Process

Melissa Boyd was ready for a whole brand refresh and update to their website. She felt that her current site, while functional, did not accurately reflect the magical spirit, positivity and brightness of the work she does.

We explored new imagery and colors through my fun and engaging mood board process. Its a great way to feel into the visuals, find themes, identify colors and pull them all together before you even set foot on a web page. Melissa was highly collaborative and very engaged, which typically leads to success with this kind of design project. We quickly moved on to working up the redesign in Adobe XD.  Client input throughout this process means that it is a pretty polished design when it reaches the developer’s hands.

Because it was a big project and included ecommerce, I picked up my purple phone and called in Margaret Pickard of Done Purple Web Design and Development. We’ve done award winning projects together and I knew she was who I wanted to partner with on this latest endeavor. Margaret did an amazing job of translating my designs, built in Adobe XD, into a live website and ensured that the technical aspects and custom coding all works the way the customer expected. She’s a great collaborator and she absolutely crushed this build! I’m very proud of us!

  • Web Design Services

  • Custom Graphcs

  • Branding


The client site is live and looks amazing. They were thrilled and so am I.  I particularly love touches like the gold overlays and the use of color throughout. We also got to play with AI a little by adding extended landscape into hero images. Good stuff! Congrats Melissa Boyd on your new website!


Another kick ass collaboration with Done Purple!

Working with Barbara and Wild Blackberry Studio was a phenomenal experience. The initial intake process was comprehensive and included looking at the big picture. The timeline was perfect as it included benchmarks and design review. You captured my spirit, and the magic of my brand. My new website is intuitive, fluid and uplifting a website beyond my wildest dreams!

Melissa Boyd, Grow Your Knowing