The Background

This logo creation was such a collective labor of love, fire and commitment. The founder and visionary leader (and dear friend), Diazina Mobley, of Gifted Ones connected with me about her larger vision for the Gifted Ones program. She wanted a sub brand with logo for a very specific component of the non-profit. It needed to engage a grass roots movement to help spread love and hope in these challenging and divisive times. Ultimately the project involves folks in their local communities engaging in creative ways to spread the GO!Love Campaigns message of love, change and connection.

We worked through multiple concepts, but Diazina’s vision was clear and we got to the finalist pretty quickly. I particularly love the warm, fiery brand colors. They really convey the passion behind this movement.