Facet Life Sciences wanted a new trade show both design for an upcoming industry event. I worked again with the team at PrismWorks and we brainstormed a number of concepts. It was important that the booth be inviting and draw visitors in so that visitors would stay and have conversations. We ultimately landed on the idea of a coffee shop. We designed a booth around a coffee shop chalkboard and there was a full coffee service including branded paper coffee cups that visitors could carry around the show and create some “buzz”.
Working through the concepts, creating the product and service related wordplay on the menu and planning through the event with Monique was so much fun and the booth traffic and results were very well received.