Aperture CVO COMPLEMENTING MATERIALS & BANNER Brief Aperture needed a new design for a retractable banner and a complimenting flyer for an upcoming event. These new materials and designs needed to anticipate some of the shift in the branding and imagery that would [...]

Zen & Vitality with Zoa DESIGNING A CALM ALIVE & ENERGIZING BRAND Brief A long time friend is launching her own private practice that uses yoga and other modalities to help her clients feel calm, alive and energized. She needed a logo to [...]

Volunteer Service Worldwide A HAIRSTON FOUNDATION PROGRAM PROGRAM LOGO CONCEPT BRANDED TRIFOLD Brief After a recent trip overseas as part of a volunteer program, the Hairston Foundation founder was motivated to develop an international volunteerism support program  under the Foundation [...]

Fresh Design KEEPING THINGS CLEAN & SIMPLE Brief After we did Mona's lovely new logo and website she needed updated business cards and letterhead.  It was important that the back of the card be functional as an appointment reminder. I laid this [...]

City Skyline and Bold Colors COLORS, CONSISTENCY & MOOD The Background The Hairston Foundation came to me with an existing logo but an undefined brand. They asked me to create a visual identity that represented their very serious mission and values. Once [...]

Mona Alley, RD, LD, NBC-HWC DESIGNING A WARM, APPROACHABLE BRAND & WEBSITE ROUND 1 LOGO CONCEPTS FINAL LOGO CONCEPT Brief Mona came to me looking for a brand makeover and the creation of a website. We built on the things [...]

Roots Up DESIGNING A CALM & PROFESSIONAL BRAND ROUND 1 LOGO CONCEPTS ROUND 2 LOGO CONCEPTS Brief I love it when a client really collaborates with me on their design. No seriously. A client who is engaged in the design process [...]

Giving a Great Service a Great Brand Update COLORS & GEOGRAPHY The Background I met up with Ellen from Sales & Use Tax Consulting to talk through her current websites and other marketing materials. We ended up having a lot of fun [...]

Beautiful Landscapes Tell a Story COLORS & CONSISTENCY The Background Facet was looking for a large format brochure to showcase their expertise and services to a growing audience. Some of the brand refining process that took place during our product definition and [...]

New Branding for a New Product A LOGO COMPLETED JUST IN TIME The Background Longtime client, the Hopewell Group needed a logo for a Software as a Service medical bill review solution. It needed to fit in with the overall Hopewell Group branding [...]