Brand, Web and Logo Design


The Background

I was approached by Verve Digital Marketing to collaborate on a new project. Of course I said yes! This time we were to develop a brand look, new logo and updated website for the Passamaquoddy Wild Blueberry Company.

Headquartered in Columbia Falls, Maine, the Passamaquoddy Wild Blueberry Company (PWBC) is owned, managed, and staffed by Passamaquoddy Tribe members.

The Passamaquoddy Wild Blueberry Company provides full-time, year-round, and seasonal jobs for Passamaquoddy Tribe members. Through the collective efforts of these individuals and with the support of the Tribe, PWBC has independently produced millions of pounds of low-bush, wild blueberries year after year since 1981.

I was thrilled to be a part of this project with the Verve Digital team. We worked visuals, color and logo, while SallyAnn worked with the PWBCo team on content.

  • Branding

  • Logo

  • Web Page Layouts

The Update

The original logo included a cluster of blueberries and leaves and the name. We did our best to carry over those elements, but give them a fresh new look that would carry the Passamaquoddy Wild Blueberry Company into its next chapter.

Web Layouts and Results!

Finally, we dug into the website. We built in a WordPress platform and used many of the elements in the brand development phase. I am especially fond of the light blueberry background texture in some of the containers. I’m also really pleased with the color boost we gave all the photos in Photoshop.  The clients now have a site they can manage and is ready to grow with them.

2021 Davey Gold Medalist for Web Design

Go Team!

Design by Verve Digital Marketing

Learn more about my fabulous collaborator SallyAnn Gray of Verve Digital Marketing! She’s a marketing unicorn!