Brief

I love it when a client really collaborates with me on their design. No seriously. A client who is engaged in the design process and has a vision for the result often pushes me out of my comfort zone and into the realm of great results.

I recently worked through an intensive logo design project with Julie Campilio who is launching Roots Up. Roots Up provides video curriculum, in-person classes and trainings/professional development to help people calm their nervous systems through deep breathing techniques, mindfulness, and guided imagery.

What sets Roots Up apart is the experience and a seamless tech platform to find relaxation ‘on demand’. There are lots of kids’ yoga/mindfulness videos out there but none that are specifically designed to calm and relax the nervous system. This is also a curriculum where each lesson builds upon the next.

We were aiming for a logo with clean modern and simplistic lines.  Although parallel and competing programs favor a playful and more childlike design approach, we are speaking to a slightly more corporate audience and will also need to be inclusive of adults and caregivers who may be using the programs and services. Julie created a Pinterest board of styles, images, simple logos and color palettes she liked. This really helped me get a feel for what appealed to her visually and where she wanted to logo to land stylistically.