The Design Process

The client asked for our help on a multichannel marketing campaign aimed at reaching more nurse and home health aids, as well as customers.

Part one of the campaign included developing content and providing art direction for the vendor who will be placing information kiosks in regional grocery stores around Houston including QR codes.

Part two was the development of a postcard to reach agency who will hire the Hopewell Staffing nurses. We designed the postcard to be flexible so it can be used now and in the future including QR code.

Part three was the quick development of a web landing page for the campaigns to point to with informaiton and resources for all the different audience members of this campaign.