Brief

Aperture needed a new design for a retractable banner and a complimenting flyer for an upcoming event. These new materials and designs needed to anticipate some of the shift in the branding and imagery that would be taking place during an upcoming overhaul of their website and content.  We introduced some new images, shapes and color blocks, while sticking to the core brand colors and iconography.

Results

The client was happy with the shift in the look of their materials and had great results at their industry event.  We continued the brand extension and formalized this in a new guide which you will see in a future post.