Mona came to me looking for a brand makeover and the creation of a website. We built on the things that she liked best about her existing apple and heart themed logo: the joyfulness, playfulness, and the idea that there is more to one’s relationship with food and health than rules about what to eat or not eat. We aimed to design a new logo that helps her clients connect with her in an emotional and meaningful way. It was important to convey that, although she has tremendous experience and credentials in nutrition, she also takes an approach that hears and sees the whole, complex person that needs care and attention.
We worked through three concepts to make that happen and landed on a design that conveys the hope and growth she helps her clients achieve in their journey with food. Of the three options, Mona felt that the mosaic heart most conveyed her warm approach, her awareness of the complexity of the issues around health and wellness and her ability to help people fit the pieces together. We applied a warm, delicious color set to round out the brand.