Not just a pretty face. (I’m talking about my designs)
Pretty things are nice, but they don’t meet business goals. My designs are created to support your business goals, not just be a pretty face. What does that mean for you? Every project I work on (whether a logo, website, presentation, business cards) is designed to move your business forward.
Business first, design second.
I’ve been working in businesses for more than 20 years. (Primarily healthcare, for those of you keeping track at home.) I’ve had my hands in many different areas: recruiting, marketing, operations and systems, leadership. It’s through this lens that I design. Making something “look pretty” isn’t my end goal (although that’s nice too). My goal is always to get your business closer to your goal.