Brief

Hopewell Staffing was due for a brand update to bring it in line with the themes and style used by the parent Hopewell Group. This design leverages the Hopewell Group diamond, fits stylistically with a healthcare related brand and has a patriotic flair to appeal to the target audience. Its bright, vibrant colors are eye catching and translate well across print and online media. The brand update included new business cards and a web update (with a complete web revamp planned for 2019).