Brand, Web and Materials Refresh


The Background

Another fabulous collaboration with SallyAnn Gray at Verve Digital Marketing providing a brand refresh for her client Karla Doremus-Tranfield of KDT Business Strategies. Karla was planning a website update, including fresh content, messaging and visuals, plus some business essentials like a PowerPoint template and updated business card. SallyAnn was our project manager par excellence in addition to providing the fine-tuned and beautifully focused new content.  Karla was fabulous to work with and really dug into the design process with us.

We worked through a visual board process to clearly define the visuals to be used on her new website and in the PowerPoint. These images had to tell important brand stories for KDT Business Strategies about moving through a process and the inclusion of fresh perspectives.  we also took the opportunity to explore color options that might enhance the contrast and impact of her current logo and the message it conveys about the impact of her work.

  • Typography & Print Design

  • PowerPoint

  • Branding

  • Web Page Layouts

Telling Important Stories

From the initial visuals definition process, I moved on to designing the PowerPoint while SallyAnn continued to work through content with Karla. This allowed me to work with the images and colors and create some additional design elements that were also used in the web design.

Web Layouts and Results!

Finally, we dug into the web page layouts. I built them in Adobe XD and worked through a few revisions and visual challenges before we started translating it into the live site. SallyAnn was the developer on this project and she translated the design from the Adobe XD layouts onto the site fabulously. Karla is very happy with her new business tools! Win!

Go Team!

Learn more about my fabulous collaborator SallyAnn Gray of Verve Digital Marketing! She’s a marketing unicorn!