Catching up on projects from 2020 (the year that should remain nameless).
Yet another fabulous collaboration with SallyAnn Gray at Verve Digital Marketing providing art direction for her client Trish Ruggles of Pathfinder Consulting. Trish was planning a website update, including fresh content, messaging and visuals. SallyAnn was our project manager and in addition to providing the fine-tuned and beautifully focused new content, also built the website. Trish was really dug into the design process with us, had great ideas and inputs and was a great collaborator.
We worked through a visual board process to clearly define the visuals to be used on her new website. These images had to tell important brand stories for Pathfinder Consulting about therapeutic treatment options and the different paths a family can take before, during and after treatment. We also took the opportunity to explore color options that might enhance the Pathfinder Consulting brand with a fresh logo.