Brief

Journey of Expansion

Some projects unfold like conversations you’ve been waiting to have. Working with Dominique on her Journey of Expansion brand was one of those, rooted in curiosity, trust, and a shared love of blending the mystical with the grounded. Dominique’s coaching practice helps people navigate burnout, reconnection, and self-rediscovery through Human Design and nervous system work. She wanted a visual identity that felt calm yet alive, reflecting the interplay of science and spirit at the heart of her work.

The new logo captures that meeting point: fluid motion balanced by quiet strength. Its gentle geometry evokes waves, breath, and energy flow, while its color palette offers the sense of deep restoration that defines Dominique’s coaching presence. Creating it felt less like constructing a mark and more like distilling an essence, something that could hold both transformation and stillness at once.