Aperture had a great existing logo. They just need help extending their brand into other materials like business cards, PowerPoint, the web, event invites and social media. They wanted to be a bit more playful in their style and approach to set themselves apart from their competitors in the physician credentialing space (which can be pretty dry to be honest). The use of imaginative graphics and icons, with a nod to the name itself really sets this brand apart. So much fun to work with.