The Clarity Intensive is a single focused session where we dig into your brand together and come out the other side with core messaging you can put to work immediately.
– An executive summary of your brand. The clearest description of who you are and what you do that you’ve ever read. Written from the outside in.
– Your target persona. Not demographics. The real human you’re talking to, what keeps them up at night, what they’re secretly hoping you can do for them.
– Your point of view. The thing you believe about your work that nobody else is saying quite the way you say it. Your intellectual fingerprint.
– Your unique value proposition. Why you, why now, why not the person down the street doing something similar.
– Core messaging in multiple lengths. The thing you say when someone asks what you do at a networking event. The version for your email signature. The version for your website header. All of it, ready to go.
– Single page website copy. Headline, subheads, body copy. Yours to hand to a web designer or drop straight into your website.
The process:
- Complete Onboarding Survey
- Schedule 90 Minute Live Session
- Work Through Responses to Survey & Get Clarity!
- I work diligently to produce all the content pieces which are delivered to you within 14 business days after completing our session (usually sooner, but sometimes I need some extra time to digest).
- You take all this new, clarified understanding and apply it to your marketing, messaging, finally work on that website you’ve been putting off!