Inner Zen creates handmade candles and scented lotions. They needed a series of designs that tied in earth, air, fire and water elements according to scent lines and yet still hang together as a whole. I put together color palettes and patterns that represented each scent, tied to each elemental line. Inner Zen gave me a free hand with textures and colors. This was an early project where I really got to be creative. And their stuff smells great!
The designs were translated onto labels of various sizes and then recycled in sales materials and their website.