Brand Visuals Definition – PowerPoint & Web Design
SIMPLIFYING THE COMPLEX
The Design Process
ClaimsBridge had big plans. they were looking to launch a new suite of services and wanted an updated web presence to help tell that story. But first! We did some brand and visual definition work that resulted in a new brand guide and a gorgeous new PowerPoint.
As we started to dig in to the website, I recommended that the team at ClaimsBridge revisit their content, so we could build toward the new offerings rather than recreate the old site and then do it all over again for the new offerings. I pulled in Monique Garrett of PrismWorks to create the new content in conjunction with the ClaimsBridge team. She did an amazing job clarifying products and providing structure to a complex offering.
Once the content was ready, I got to work in Adobe XD to create a page by page mock up behind the scenes.
To execute the design I pulled in Done Purple once again. Margaret Pickard of Done Purple did an amazing job of translating my designs, built in Adobe XD, into a live website and ensured that the technical aspects and custom coding all works the way the customer expected. She’s a great collaborator and she absolutely crushed this build!
Go Team! I’m very proud of us!
Results
The client site is live and looks amazing. They were thrilled and so am I. I particularly love the subtle use of color in the photos, the new iconography and the mega menu on the full screen version of the site.
Congratulations to ClaimsBridge and my collaborators, Monique and Margaret on another great website!
Barbara’s thoughtful approach to marketing solutions combined with her great use of technology made our engagement both pleasant and highly effective. We are very excited to use her materials and look forward to future engagements.
