You know what you do.
You just can’t seem to explain it to anyone else.
You’ve been doing this work long enough to know it’s good. But somewhere between your brain and someone else’s ears, the message gets lost. Your website doesn’t quite capture it. Your elevator pitch changes every time. You write your bio and immediately want to rewrite it.
The Clarity Intensive is a single focused session where we dig into your brand together and come out the other side with core messaging you can put to work immediately.
Before we meet, you’ll complete an intake questionnaire. Fair warning: it will make you think. That’s the point. The good news is we’re a proud 80% Club around here. Thoughtful and honest beats polished and perfect every single time.
Then we meet for 90 minutes. I ask the questions, you talk, we excavate the good stuff together. After our session I take the transcript and your questionnaire responses into my working session and build out your deliverables.
You’ll walk away with a strategic document that includes your target persona, your unique value proposition, your point of view, core messaging in multiple lengths, and single page website copy. A strong foundation to build from, in your words, sounding like you.
What you walk away with:
An executive summary of your brand. The clearest description of who you are and what you do that you’ve ever read. Written from the outside in.
Your target persona. Not demographics. The real human you’re talking to, what keeps them up at night, what they’re secretly hoping you can do for them.
Your point of view. The thing you believe about your work that nobody else is saying quite the way you say it. Your intellectual fingerprint.
Your unique value proposition. Why you, why now, why not the person down the street doing something similar.
Core messaging in multiple lengths. The thing you say when someone asks what you do at a networking event. The version for your email signature. The version for your website header. All of it, ready to go.
Single page website copy. Headline, subheads, body copy. Yours to hand to a web designer or drop straight into Squarespace.
The Clarity Intensive is $497.
Once you’re in, here’s what happens: you’ll receive your intake questionnaire and we’ll get you scheduled. We meet for 90 minutes, I do my working session, and your document lands in your inbox.
No ongoing commitment. The Clarity Intensive is complete and self contained. And if you later decide you want to go deeper with a full S3 SystemTM content strategy, we’ve already laid the groundwork. Consider it a very useful first step.
If you’ve been nodding along reading this, that’s your answer.
Changemakers who do this work stop second guessing their words. They show up to conversations with confidence. They hand their website copy to a designer instead of apologizing for it.
Book your Clarity Intensive: $497
You’ve been doing important work. It deserves language that’s equal to it.
