WELCOME TO THE
Inner Zen creates handmade candles and scented lotions. They needed a series of designs that tied in earth, air, fire and water elements according to scent lines and yet still hang together as a whole. I put together color palettes and patterns that represented each scent, tied to each elemental line. Inner Zen gave me a free hand with textures and colors. This was an early project where I really got to be creative. And their stuff smells great!
The designs were translated onto labels of various sizes and then recycled in sales materials and their website.
DESIGN, BRANDING, WEB
“Barb is a very creative designer. She was able to take our existing brand and the essential elements of our products and translate them to a beautiful and unique set of product labels, tags, product cards and even our website….”