We spent some time in interviews and created a design brief, which helped me to define the right colors, type and imagery to be used. The resulting brand guide defined a bold, masculine feel, leveraging pictures of the Foundation’s home city of Philadelphia. This is softened through the use of images of people helping, laughing, interacting and touching. All the photos are treated with a bright, black & white filter to create a feeling of lifting up and hope. The large format brochure is an outgrowth of both the design and content development for the website. Can’t wait to share that with you soon!