After a recent trip overseas as part of a volunteer program, the Hairston Foundation founder was motivated to develop an international volunteerism support program under the Foundation Umbrella. This program is called Volunteer Service Worldwide and needed some branding so it could stand alongside other programs like CADA and the New Phoenix Initiative.
We worked through several logo options and settled on this version that conveyed worlds within worlds. The concept tells the story that you can affect the larger world by working to make things better in your own world or sphere of influence.
We made sure the color scheme would work with the larger Hairston Foundation brand but also stands out with the use of purple to convey nobility of purpose.