What are the objectives for this job?
Develop an appropriate company logo and supporting identity materials to represent your services and specialization in air and ground ambulance claims. The brand values to be identified in conjunction with the client.
Create a clean, simple and professional website, which clearly communicates that the client is performing a much needed and highly specialized cost containment service, which provides prospective and retrospective review of air and ground medical transportation, as well as, patient advocacy.
The site is to be informational, showcasing your expertise in ambulance claims (“all day, every day”) and highlighting training, experience and nursing talent in order to create validity in the minds of potential customers.
Deliverables: One company logo in multiple formats plus supporting identity materials like business cards, letterhead, PowerPoint master, and basic social media graphics. One logo is completed, a functional website with 4-6 pages, as needed, to effectively showcase service offerings, skill set, commitment to patients and basic information about the company and how to get started. The site should be built on a mobile first, responsive platform to best appeal to the target audience. The site should also be created on a platform that can easily scale with the company as it grows and allow for focus on non-promotional content (i.e. subject matter expert blogs, articles, case studies).