Done Purple contacted me to help turn a complex data set into an easy to follow and graphically pleasing set of documents for their client the CLazyU Ranch. This is a well-established, high end brand and so I wanted to be sure that whatever design I created, it fit in seamlessly with the style I was seeing on their website.
They provided a spreadsheet with details, descriptions and timings for their three different kids’ programs, which take place at different times of the year. It was just a ton of information and complex, so before I even thought about the design, I looked for ways to combine related pieces of data and simplify by grouping them into themed subject areas like “When,” “Hours,” “Meals,” “Ages” and so on. Once I had the data organized I went to wire frames to lay the data in a clear and consistent format. Then, finally, I started to think about graphics.