Another fabulous collaboration with SallyAnn Gray at Verve Digital Marketing providing a brand refresh for her client Karla Doremus-Tranfield of KDT Business Strategies. Karla was planning a website update, including fresh content, messaging and visuals, plus some business essentials like a PowerPoint template and updated business card. SallyAnn was our project manager par excellence in addition to providing the fine-tuned and beautifully focused new content. Karla was fabulous to work with and really dug into the design process with us.
We worked through a visual board process to clearly define the visuals to be used on her new website and in the PowerPoint. These images had to tell important brand stories for KDT Business Strategies about moving through a process and the inclusion of fresh perspectives. we also took the opportunity to explore color options that might enhance the contrast and impact of her current logo and the message it conveys about the impact of her work.