I worked with the Hopewell Group to develop a logo for their Health Illume app, designed to help consumers review potential fees for health services they may need based on standard diagnosis codes. The idea was to help those, especially the under insured or those facing large deductibles, to review and determine their potential out of pocket costs for this program. This brand needed to be distinct from the majority of the Hopewell Group family of companies.
We developed a logo and color scheme that would work well on devices and also stand out as unusual in the healthcare space (traditionally lots of blues and greens). I worked through various screen mock ups as the programming team worked through user experience and flow. I also created a simple, business sized wallet card which provides an access code (the app is a free service that health plan sponsors can offer to their members) and can be included in HR materials or as a paycheck envelope stuffer.