I was recently invited to collaborate with SallyAnn Gray at Verve Digital Marketing by providing a brand refresh for her client Dr. Amy Wood. Dr. Wood was planning a website update, including fresh content, messaging and visuals. SallyAnn was our project manager par excellence in addition to providing the fine-tuned and beautifully focused new content. Add in to the mix Judi Jones of InfoHarbor for the web development and you have a super powered team of collaborators. This project was so much fun from start to finish.
Dr. Wood had a clear vision for her brand and the messages she wanted to convey to her target audiences. We started with a brand interview so I could get a feel for her visual preferences but also what messages or metaphors we needed to convey visually. SallyAnn’s early content work seriously helped inform the design as well. From this interview I pulled out several themes and initial visual concepts and work them into visual story boards. These are a collection of images, colors and sometimes type, that all have a specific theme or flavor. I usually start with several and these get narrowed down to the essential visuals. Dr. Wood really engaged with the process and together we created a suite of visuals, down to individual image selection, that she felt really spoke to her audience and represented her values. In addition to a vibrant color scheme that worked well with her existing logo.
The timing was so right, that we had the colors lined up in time for Dr. Wood to get new headshots, wearing her brand colors, to add to the site!