I was contacted by Dianna Deeney of Deeney Enterprises, LLC. An early client for some simple graphics support, she reached back out for help with her visual brand story.
Dianna is an engineer with over 25 years of experience. She has earned certifications through the ASQ and is active in learning about the latest techniques in business and quality. She helps her clients better incorporate Quality into what they do. She offers practical advice and problem solving techniques that her clients can apply anywhere Quality is a factor or consideration.
She wanted to define her brand visuals and messaging as a first step in preparing online coursework. These courses will be in-depth and asynchronous and be useful for both individuals and organizations in any industry looking to implement Quality in their processes.
We explored initial imagery and colors to help create a consistent and easily recognizable brand for Deeney Enterprises. Designs needed to resonate with her “whiteboard” audience and tell her story and process in a simple, personal and compelling way. During our brand interview, Dianna thought of her own experiences tending and growing fruit trees and how this might e a useful metaphor to help people understand the importance of Quality early in a product design/development process.